Whirlpool My Appliance App
My Appliance Mobile App Design Concepts
Overview
Whirlpool is a leader in the $100 billion global home appliance industry. Their appliances are marketed in nearly every country around the world. They manufacture appliances across all major categories, including laundry, cooking, refrigeration, dishwashers and, countertop appliances. They market some of the world's most recognized appliance brands. This project included overhauling the user experience and aesthetics of their new app to be more task driven, which appeals to a rich and seamless experience that the user can relate to in real life.
Role
UX Designer
Graphic Designer
UX Researcher
UX Designer
Tools
Adobe XD
Timeline
2.5 weeks
Problem
Users fail to complete
key tasks within the app
Whirlpool's research showed that users found their previous app confusing and not easy to use. Simple tasks such as starting the smart laundry machine from the app were ending up with relatively low successful completion rates due to usability issues throughout the task flow.
Solution
Keep it simple, stupid
- Mimics the controls of an actual laundry machine
- Utilizes users' instincts and past knowledge as a starting point
- Helps users can take action without having to hesitate
research
By leveraging the existing research at Whirlpool, one of the primary target groups we have discovered was a segment of busy professionals who would like to offload some of their household chores to spent their time on other matters that are important to them.
“I don't have time to spend on house chores”
Design
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Design
Persona Background
- Name: Kelly
- Age: 25 yrs
- Profession: Event Planner
- Kelly is a single and an aggressive Event Planner. She is a fitness freak and likes to hit the gym every day.